Alex Harford

After completing a Bachelors Degree in Sports Science and playing rugby as long as I can remember, I knew that I wanted to pursue my interest in strength & conditioning, nutrition, and business. When looking at the market for gym spaces, I wanted to create a space where people could work hard behind closed doors, and create sustainable change and gains. After combining ideas and philosophies about about performance training with Riain, we created AthElite Sports Performance in late 2020. The dream is now to continue changing lives and growing our brand.